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Vital signs

The 6 core metrics to monitor the health of your fundraising program

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Nonprofit fundraisers know that what gets measured, gets moved.

Just as you monitor your own personal health indicators, your nonprofit needs access to the vital signs that tell you whether your donor file is healthy or whether it needs resuscitation, particularly as you prepare for big fundraising seasons like Year-End.

View this webinar on demand to discover:

  • Important fundraising metrics every nonprofit should track,
  • Success stories from our friends at Common Cause, and
  • Strategies for putting these insights into action.

Every fundraiser needs a foundation of knowledge about their donor file and revenue stream in order to define, track, and steer a fundraising program. View the webinar on demand to learn more.

View on demand

Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

Presenters

Corrin Reid

Senior direct marketing manager, Common Cause

Caity Craver

Nonprofit expert

Ben Miller

Chief analytic officer, DonorTrends: a division of EveryAction

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