Case Study

How the LGBTQ Victory Fund and Social Driver Created Digital Experiences to Take Pride In with EveryAction

How can mission-driven organizations enhance their digital presence, and create experiences to take pride in?

Featuring LGBTQ Victory Fund and Social Driver

In this case study, hear from Jarod Keith, Digital Strategy Manager at LGBTQ Victory Fund, on how they created powerful digital experiences that engage and convert supporters. You’ll also hear from Anthony Shop, Chief Strategy Officer at Social Driver, on strategies that nonprofits can use to engage supporters and create new donors online.

Download this case study to discover:

5 questions to ask yourself to enhance your organization's digital presence
How Victory Fund created and promoted multiple digital properties, including their “Out for America” interactive map of elected LGBTQ officials
The results you can expect from taking these steps toward an enhanced digital presence

See the Results

First Name:

Last Name:

Email:

Organization Name:

I understand that this case study was created with Social Driver and LGBTQ Victory Fund in partnership with EveryAction and that my name and email will be shared with Social Driver and LGBTQ Victory Fund. They may use it to send me marketing messages.

Most Recent UTM Source:

Most Recent UTM Medium:

Most Recent UTM Campaign:

Most Recent UTM Adgroup:

Most Recent UTM Content:

sM-Lead Category:

Most Recent UTM Term:

sM-Created Rating:

Web Form - Resource:

GCLID:

Featuring insights from

Jarod Keith

Digital Strategy Manager
LGBTQ Victory Fund

As Digital Strategy Manager, Jarod Keith works to grow the impact of Victory’s brand online and raise critical funds for programs and candidates. He held a similar role at Victory in the 2015, 2016 and 2017 cycles. Prior to rejoining Victory Fund and Institute in 2019, Jarod consulted on congressional races across the country, raising hundreds of thousands of dollars for top Red-to-Blue candidates over digital ads and email. Before moving to DC, Jarod organized for marriage equality and LGBTQ rights in a 14-state region as Digital Manager of Campaign for Southern Equality. Jarod has a bachelor’s degree in journalism from the University of Southern Mississippi and interned for Speaker Nancy Pelosi. Jarod served on the National Organizing Committee for Out for Biden.

Anthony Shop

Chief Strategy Officer and Co-Founder
Social Driver

Anthony Shop is Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony is also Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors. Prior to founding Social Driver, he served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he has taught as an adjunct lecturer.