Testing for digital engagement

Why does digital engagement matter to nonprofit advocacy managers?

As digital continues to grow, nonprofits know they need to take advantage.

Email raises millions of dollars for nonprofits every year, and organizations on the EveryAction platform took over 34 million advocacy actions in 2022—many of which were across digital channels. Digital advocacy can help organizations enlist and retain advocates across geography, time zones, ability, and so much more.

Improving your digital advocacy program requires testing your engagement rates and optimizing your practices based on your findings. It will allow you to understand trends—because what gets measured gets moved. But how do you do that testing? In this guide, we’ll walk you through:

• five important digital engagement opportunities to optimize across channels,
• techniques and tactics advocacy managers need to run effective tests, and
• reports that help you measure and analyze your progress without taking time out of your advocacy work.

Running the right experiments can help busy nonprofit staff develop a stronger and more engaged digital advocacy program. Download our guide and get the technical advice you need in order to advance your mission.