Nonprofit digital advocacy

What is digital advocacy? Why does it matter?

As a nonprofit, your reason for being is your mission.

And although you’re probably very busy with day-to-day operations and short-term results, chances are you’re also deeply invested in long-term systems change that helps alter the world we live in for the better.

Advocacy happens when people unite and act around shared values, to achieve a specific goal. While a digital advocacy campaign has many of the same hallmarks as a purely in-person campaign, there are some key considerations when you’re making your digital campaign plan.

In this three-part guide, we’ll walk you through how to:

• Plan your campaign,
• Identify your advocacy campaign target,
• Select the right campaign tactics and channels,
• Launch your plan into action,
• Analyze campaign performance, and
• Optimize your digital advocacy program over time to build off of successes and learnings.

No matter who you are or how you come to this work, you deserve to make use of every strategy when it comes to powering social good—and that includes advocacy campaigns. Download our guide and make the most of your next digital advocacy opportunity!