Special Pride Month Interview

How The LGBTQ Victory Fund Created Digital Experiences to Take Pride In

Presented by The LGBTQ Victory Fund, Social Driver and EveryAction

Original Broadcast Date: June 23rd, 2021

How can mission-driven organizations enhance their digital presence, and create experiences to take pride in?

In this interview, hear from Jarod Keith, Digital Strategy Manager at LGBTQ Victory Fund, on how they created powerful digital experiences that engage and convert supporters. You’ll also hear from Anthony Shop, Chief Strategy Officer at Social Driver, on tips that nonprofits can use to engage supporters and create new donors online.

In this 45-minute interactive interview, we will discuss:

5 tips for enhancing your organization's digital presence
The "low hanging fruit" opportunities to promote your organization's digital properties and drive new donors
How Victory Fund created and promoted multiple digital properties, including their “Out for America” interactive map of elected LGBTQ officials
The results you can expect from taking these steps toward an enhanced digital presence

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Presenters

Jarod Keith

Digital Strategy Manager
LGBTQ Victory Fund

As Digital Strategy Manager, Jarod Keith works to grow the impact of Victory’s brand online and raise critical funds for programs and candidates. He held a similar role at Victory in the 2015, 2016 and 2017 cycles. Prior to rejoining Victory Fund and Institute in 2019, Jarod consulted on congressional races across the country, raising hundreds of thousands of dollars for top Red-to-Blue candidates over digital ads and email. Before moving to DC, Jarod organized for marriage equality and LGBTQ rights in a 14-state region as Digital Manager of Campaign for Southern Equality. Jarod has a bachelor’s degree in journalism from the University of Southern Mississippi and interned for Speaker Nancy Pelosi. Jarod served on the National Organizing Committee for Out for Biden.

Anthony Shop

Chief Strategy Officer and Co-Founder
Social Driver

Anthony Shop is Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony is also Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors. Prior to founding Social Driver, he served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he has taught as an adjunct lecturer.

Interviewed By

Mike Liddell

General Manager, Digital
EveryAction

Mike Liddell is the General Manager of Digital at EveryAction. Mike is a highly regarded digital thought leader. Before joining the team in 2011, he ran the digital team for the Treasury Department for two years and the Democratic Senate Campaign Committee for four years. He also worked on the CTSG team as a Project Manager, serving nonprofits like the Alzheimer's Association, Community Foundations of America, and Hillel International. Mike has worked for numerous nonprofits and campaigns and is a proud University of Texas Longhorn.