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Foundations of Nonprofit Supporter Targeting

How Targeting can Help You Raise More for Your Mission

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Development teams know that targeting the right supporters, with the right message, at the right time creates better engagement and maximizes revenue.


That said, effective targeting that truly helps you raise more for your mission requires you to get to know your audiences.

In this eBook, we'll discuss:

  • How to define your audiences,
  • How to connect past, present, and future behaviors to different audiences, and
  • Ways technology can support and enhance your targeting strategies.

Whether you're just getting started or are ready for more sophisticated applications, this guide can help you utilize targeting to support your fundraising and engagement goals by reaching the right supporters, with the right messages, at the right time.

Download Now

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Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

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