Managing Change with Sustainer Fundraising

To start with an understatement: nonprofits have been facing a lot of change over the past few years.

High turnover and staff attrition, leading to the loss of institutional knowledge; the ongoing COVID-19 pandemic as well as newer health emergencies; natural disasters; political turmoil and riding the waves of rage philanthropy; donor demographic and preference changes; projections of a recession… the list of changes and challenges nonprofits have faced in the recent past goes on and on. Despite it all, fundraisers need solutions for fueling their organizations’ missions—and these solutions need to be efficient and approachable.

That's where strong sustainer programs—where donors give a smaller gift on a regularly recurring (often monthly) basis, as opposed to giving sporadic one-time gifts—come in.

In this guide, we’ll share:

• How a strong sustainer program can help nonprofits manage three types of change,
  
• Why economic rumblings could mean now is the time to focus on sustainers,
  
• What helps fundraisers acquire and retain recurring donors, and
• Ways technology can help you implement a winning strategy.

In the face of near-constant change, sustainer programs are only becoming more important. Download our guide to learn more.