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Building an Adaptive Fundraising Strategy

Optimize direct mail & stay on track toward goal

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With material shortages, expanding timelines, and rising costs, nonprofits are wondering how to modify their fundraising strategy and stay on track toward their goals.

View this action-oriented discussion on demand to discover how to tackle these issues. Featuring an expert panel with decades of fundraising, analytics, and nonprofit experience, organizations like yours can understand how to:

  • Impact existing campaigns
  • Analyze & optimize direct mail programs
  • Pivot resources to other channels
  • Make the most of your budget

Caity Craver Headshot

Host, Caity Craver

DonorTrends President, Bonterra


A 23-year fundraising veteran who helped grow Habitat for Humanity, Heifer International, and other household brands, Caity Craver heads a team of top fundraisers, statisticians, and actuaries dedicated to de-mystifying analytics and trend reporting. She is regarded as one of the leading minds in the philanthropy analytics sector today. Her work is expanding the scope of many organizations including Goodwill, CARE, Disabled American Veterans, City Rescue Mission, and National Audubon Society.

View On Demand

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TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

Speakers

Meredith Piemme Headshot

Meredith Piemme

Business Development Director, Production Solutions


Lover of all things design and print, and total direct mail geek, Meredith’s 25-year career spans both sides of the industry. Meredith managed direct mail production for several nonprofits before moving directly into the commercial printing industry as a small business owner and finally combining her love of nonprofits and direct mail at Production Solutions. When not supporting clients, industry colleagues, and supplier partners, you can find Meredith enjoying a cup of coffee while reading up on business and economics, crushing it at Orange Theory Fitness, or chasing after her 4 amazing offspring.

Ben Miller Headshot

Ben Miller

SVP of Data Science & Analytics, Bonterra


Benjamin Miller is an entrepreneur drawing upon degrees in mathematics and systems engineering to advance applied data science in the nonprofit sector. Ben Miller is the Senior Vice President of Data Analytics at Bonterra and has helped raise billions of dollars from tens of millions of donors for thousands of organizations over his career. Ben serves on the Research Council for the AFP and is the Vice Chair of the Fundraising Effectiveness Project.

Jessica Harrington Headshot

Jessica Harrington

President, The Harrington Agency


Jessica founded the Harrington Agency on the belief that we needed a better way to create integrated campaigns and to bring big, bold ideas to the nonprofit industry. Jessica is known as one of the industry’s most dynamic, exciting fundraisers. She’s admired for her ability to pull truth and actionable recommendations from raw data, for her determination to seize every challenge as an opportunity, and for her bedrock belief that “best practices” are only the launching point for the results-boosting advances she creates. For over 25 years, Jessica has been working with nonprofit organizations to keep learning and testing new ideas, new technologies, and new concepts.

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