10 Steps to a Modern, Multi-Channel Direct Mail Program
What is the role of direct mail in 2020? In this digital world, many have questioned the worth of this fundraising staple. Despite fundraising increasingly taking place online, direct mail is still an effective fundraising mechanism because of the role it plays in your greater multi-channel strategy. This guide explores the role of direct mail in a multi-channel fundraising strategy and provides a blueprint for getting started or improving your program.