The Nonprofit Guide to Automation and Personalization

In today’s data-driven world, we expect marketing campaigns to know exactly who we are and to communicate with us in a tailored fashion that takes our preferences into account. Automation and personalization have long been standards in marketing efforts across the corporate sector, and nonprofits are starting to harness these powers to achieve their missions as well.

This guide walks though how nonprofits can easily use supporter data to automate and personalize their content, saving staff time and delivering a better donor experience.