How To Start Planning a Successful Year-End Campaign Now

While donors only interact with a year-end campaign in the final months of the year, behind the scenes, successful nonprofits start planning their campaigns in January. We interviewed the National Audubon Society, Environmental Working Group (EWG), and Interactive Strategies (who works with nonprofits, including The Wilderness Society) for information about their recent year-end efforts, and what their planning process looks like. While the lessons your organization took away from end-of-year are still at the top of mind, this guide explains how to channel them into actions that will set you up for success next time.