Year-End Fundraising During Times of Economic Uncertainty: Lessons from 2018 and What to Do Next

Periods of economic uncertainty can have huge consequences for nonprofit budgets, especially if the stock market is particularly volatile during key fundraising periods like year-end. 2018 year-end fundraising dropped for many organizations, as the period coincided with both a new tax law and a December stock market decline. Despite these difficulties, effective fundraising during economic uncertainty is possible with the right techniques, which we’ll cover in this guide.