Give Your Year-End Program a Digital Facelift

With 30% of annual giving occurring in the month of December and 10% of annual giving occurring in the last three days of the year alone, a solid year-end campaign is a vital opportunity for nonprofits to engage with their donor base and boost fundraising efforts. Year-end campaigns have traditionally taken place through direct mail; however, as technology rapidly advances, it’s important that every nonprofit ensure that their practices are digitally up-to-date.