The Future of Donor Acquisition: Best Practices for Managing Digital Ads

Everyone who has used the internet is familiar with digital ads. Whether you are using social media, a search engine, or even an app on your phone, you’re likely well accustomed to businesses and organizations pushing their messages through paid digital advertising.

Digital ads are gaining popularity in the nonprofit world as a cost-effective method of donor acquisition, but it takes time, effort, and specific tools to make them successful for nonprofits.