Case Study: The Impact of One-Click Donation Forms on Email Fundraising

In the age of data and convenience, online transactions must happen quickly and simply, creating as few opportunities for confusion, frustration, and distraction as possible. One-click donation forms, which use stored data to eliminate the need to fill out a form as part of the donation process, sidestep many potential barriers to completed donations and ultimately result in significantly higher conversion rates than standard donation link emails.

See the data for yourself, as collected by Audubon, Stagecoach Digital, and EveryAction.