Planned Giving Guide

For many nonprofits, marketing planned giving as an option has been put on the back burner, in favor of giving methods that produce more immediate gratification. However, nonprofit fundraising forecasters are increasingly recommending that nonprofits devote time and resources to developing their planned giving programs sooner, rather than later.

In this guide, we'll cover how to take a basic, "out of necessity," planned giving program and take it to the next level through intentional marketing and management.