A Nonprofit's Guide to Advanced Monthly Fundraising

As the nonprofit sector shifts focus toward donors’ lifetime value, sustaining donors are now often being approached with methods similar to their major donor peers. Changing donor demographics and the trend toward digital fundraising have led to monthly donors' increasing importance; and in fact, nonprofits received 40% more revenue from monthly gifts in 2017 than 2016.

In this guide, Melissa Wyers, a nonprofit fundraising expert with over 20 years of experience in the field, walks through how nonprofits can reach the next level and truly take advantage of the sustainer surge.