The Complete Guide to Using Testing to Increase Digital Engagement

Performance improvement is essential to the success and growth of any digital program. With the constant changes in digital trends related to devices and platforms, as well as ongoing changes in an organization’s audiences, it’s necessary for a digital program to keep innovating and testing to achieve performance improvements.

This Guide focuses on different types of improvement approaches that nonprofit digital programs can embark on with their email messaging, website, donation landing pages, and social media presence to improve performance and increase engagement for their fundraising and advocacy programs.