Reduce risk with retention-focused strategy

Thursday, March 23, 2023 | 12:30 pm ET

Reduce risk with retention-focused strategy

Join us live on March 23rd at 12:30 pm ET!

We’ve all seen the trends—donor counts are down, but those that stay on file are giving at higher levels. Did you organization see a spike in new donors (and sustainers) over the COVID-19 pandemic? Are you struggling to retain those new donors and other acquired since? In this session, we’ll share donor retention trends across giving levels, missions, and donor tenure. Learn what donor segments are worth your resources and energy to retain, and how to make the most of your active file. See how your program measures up to similar organizations and learn when to “let go” of donors that just may not come back.

Key takeaways:

Understand the full lifecycle of a charitable donor
How COVID-acquired and deeply lapsed donors have performed since and how to adjust your strategy and budget to maintain revenue growth
Best practices for retaining new, multi-year, and sustaining donors
How to leverage technology, data, and automation to save resources and create a relevant, personalized experience for your supporters

Can't make it to the live session? Register now and we'll send you the recording.

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Presenters

Featuring these industry experts:

Katy Jordan

SVP of Digital, TrueSense Marketing

Katy is a digital and multichannel marketing professional with extensive experience in nonprofit, corporate, and agency settings. Katy has deep expertise in omnichannel marketing and media across direct mail, DRTV, digital, telemarketing, and alternate/traditional media channels. She has partnered with hundreds of nonprofit organizations to find and develop solutions for immediate business needs, while focusing on long term success and sustainability. A member of TrueSense Marketing’s Executive Leadership team, Katy leads the growing digital division at TrueSense marketing, helping transform the agency and their client’s business through embracing and adopting digital channels and technology. Katy brings a passion for helping people and organizations find and realize their potential through developing teams and driving positive change.

Joe Churpek

VP of Analytics, TrueSense Marketing

Joseph brings 15 years of experience in non-profit analytics. As VP of Analytics for the TrueSense Marketing, he oversees a stable of analysts who serve up descriptive analyses and predictive models to help continually improve fundraising performance for our clients.

Joe Conley

Solutions Engineer, Bonterra

Joe is a solutions engineer for EveryAction, which is one of Bonterra's Donor Engagement and Supporter Engagement products. Prior to EveryAction, he worked at Blackbaud supporting a majority of their products and before that, directly in fundraising.