Hosted by TrueSense Marketing
Join us live on March 23rd at 12:30 pm ET!
We’ve all seen the trends—donor counts are down, but those that stay on file are giving at higher levels. Did you organization see a spike in new donors (and sustainers) over the COVID-19 pandemic? Are you struggling to retain those new donors and other acquired since? In this session, we’ll share donor retention trends across giving levels, missions, and donor tenure. Learn what donor segments are worth your resources and energy to retain, and how to make the most of your active file. See how your program measures up to similar organizations and learn when to “let go” of donors that just may not come back.
Featuring these industry experts:
SVP of Digital, TrueSense Marketing
VP of Analytics, TrueSense Marketing
Joseph brings 15 years of experience in non-profit analytics. As VP of Analytics for the TrueSense Marketing, he oversees a stable of analysts who serve up descriptive analyses and predictive models to help continually improve fundraising performance for our clients.