Next Level Nonprofit Donor Retention & Renewals
As a general rule, retaining existing donors costs less than acquiring new ones, and as such, for most nonprofit organizations, pursuing strategies to reduce donor losses is the most affordable strategy for increasing net fundraising gains. Does your department include a role that is responsible for tracking donor retention rates? Are your donor stewardship and recapture efforts automated, to save time and money for your staff? For nonprofits ready to seriously invest in retaining and renewing donors, this guide is full of helpful information and resources for getting started.