Habitual Advocacy: Building Supporter Relationships Year-Round

Join us Live March 16, 11AM EST with Plural

How to build long-term relationships and power your purpose starting with your one-time advocacy campaigns

When advocacy season comes around, many organizations feel like they are starting from scratch when they are starting new advocacy campaigns. It’s easy to feel like there is so much to do, with so little time. But there are ways to prepare leading up to your campaigns, and with the right prep time and strategies, you can activate existing supporters (and acquire new ones) to help fuel your success.

Tune in with Anna Machalski and Molly Brooksbank as they explore the value of adopting a continuous approach to advocacy campaigns, and how you can alleviate the stress of rushing for readiness.

In this webinar, we will cover:

Building trust with supporters leading up to advocacy campaigns.
Utilizing your supporters as recruitment resources.
Measuring the effectiveness of your advocacy campaign.
Setting long-term advocacy goals from short-term success.

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Can't make it to the live session? Register now and we'll send you the recording.

Speakers

Join us to learn from our expert panelists, featuring:

Anna Machalski

Sr. Principal Account Executive, Everyaction is Becoming Bonterra

Anna Machalski is a Senior Principal Account Executive on the Enterprise team at EveryAction. Anna’s background combines community organizing, advocacy and technology. In her current role at EveryAction, Anna helps organizations build and maintain programs at scale. Anna is passionate about developing systems to consistently engage and empower supporters, in ways that are sustainable for organizations and their staff.

Molly Brooksbank

VP of CX, Plural

Molly is a seasoned professional with over 20 years of experience in driving growth, engagement, and change for mission-driven organizations. As the Vice President of Customer Experience at Plural, she leverages AI, analytics, and collaboration tools to help organizations shape public policy. Prior to joining Plural, Molly led the national digital team of the Sierra Club. She has supported organizations such as the ASPCA, Boys & Girls Clubs of America, and public broadcasting stations in expanding their reach and building effective digital programs.