Q&A With Roger Craver

5 Missed Opportunities that Cost Nonprofits Millions: How to Quickly and Inexpensively Boost Your Bottom Line
Featuring Roger Craver, Editor-in-Chief at The Agitator and Melissa Wyers, Executive Director at EveryAction

Original Broadcast Date: April 7th, 2021 | 1–1:45 PM ET

5 Missed Opportunities that Cost Nonprofits Millions: How to Quickly and Inexpensively Boost Your Bottom Line

Presented by EveryAction

With the proliferation of digital channels, a global pandemic, and new demographics, almost everything in the fundraising environment is changing. The nature and speed of change make it more essential than ever to pay attention to “the basics”—those easy and inexpensive opportunities that significantly boost your bottom line.

This 45-minute on-demand Q&A features Roger Craver, a renowned pioneer in direct response fundraising and advocacy, and Melissa Wyers, a fundraising expert and current Executive Director at EveryAction.

Watch the Q&A on-demand for strategies and tips including:

How to correct bad donor addresses in minutes
How to employ new technologies like AI to save money, boost retention, reinstate lapsed donors, and dramatically increase revenue
Tips to unlock the full power of direct mail
A fresh perspective on how to measure the true cost of fundraising and the real value of a donor
The key metrics to track for your nonprofit

Event details:

Title: 5 Missed Opportunities that Cost Nonprofits Millions: How to Quickly and Inexpensively Boost Your Bottom Line

Original Broadcast Date: Wednesday, April 7, 2021

Duration: 45 minutes

Watch On-Demand

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Presenters

Roger Craver

Editor-in-Chief
The Agitator

The Wall Street Journal described him as “an assassin of all things rightwing.” The American Association of Political Consultants placed him in their Hall of Fame, and the Direct Marketing Association gave him their Lifetime Achievement Award.

Roger Craver, Editor-in-Chief of the The Agitator a daily fundraising blog, is, in fact, a disruptor and challenger of the status quo. A pioneer in direct response fundraising and advocacy helped launch and build some of the household names in the nonprofit advocacy sector: Greenpeace, Common Cause, The National Organization for Women, World Wildlife Fund, Habitat for Humanity, The Southern Poverty Law Center and many more. Today he brings an experienced and critical eye to the greatest problem faced by today’s nonprofits: donor retention.

Roger is the author of the classic, Retention Fundraising: the Art and Science of Keeping Your Donors for Life published by Emerson & Church.

Melissa Wyers

Executive Director
EveryAction

Melissa is widely respected as one of the top practitioners in the nonprofit fundraising and marketing world. She brings more than 20 years of experience helping nonprofits increase their revenue and build their supporter base. For the last 9 years, she was the owner and President of Breakthrough Strategies, a fundraising, marketing and communications agency developing multi-channel programs for organizations like National Geographic, Heifer International, and the World Food Program.